High-quality exhibitor booth at a trade fair with displays and marketing materials

Medienpaket Manager: Exhibitor Marketing as Self-Service

Web ApplicationsDigitise ProcessesConnect Systems

About Messe Frankfurt

Messe Frankfurt is one of the largest trade fair, congress, and event organizers in the world, with around 2,700 employees across 29 locations worldwide.

From email overload to self-service.

What Messe Frankfurt needed

Each event brings thousands of exhibitors - each with their own copy, logos, videos. Each one wants to be visible: in print, on the web, in the app, on the hall plan. Coordinating that by email, phone and by hand would be a full-time department.

What was needed was a solution where exhibitors can take on the work for their own presence themselves. And the trade fair organization gets its overview back.

For exhibitors

The self-service portal

Manage your own trade fair presence.

Exhibitors log in via the central trade fair sign-in. There they find their profile for each event. Contact details, marketing copy, logos, videos. Everything is maintained in the MPM and reviewed in preview before going live.

Once approved, publication happens automatically: to print for the catalog, into exhibitor and product search on the web, into the interactive hall plan, into the Navigator app. No email back-and-forth, no duplicate entry, no version chaos.

If you want more visibility, you book paid add-ons through the integrated shop: extra logos, videos, ad placements, documents.

For the trade fair organization

The event administration

Manage events, configure add-ons, keep an overview.

On the admin side, the marketing and sales teams at Messe Frankfurt work in a Kanban-style interface: what's running, what's coming up, what's done. Per event, the bookable add-ons can be configured freely. Which packages, which prices, which options.

Plus integrated reporting: who has filled out their profile, where data is missing, which add-ons were booked, how booking trends are developing.

Self-service only works when it's easier than the alternative.

That's exactly why the MPM works so well. Exhibitors prefer maintaining their own data because it's faster than email. The trade fair organization prefers the MPM because it keeps the overview.

What mattered

Tools that live in isolation create new problems. The MPM has been designed as part of a whole from day one: connected to the central sign-in, to the CRM, to every publication channel. What gets entered here shows up wherever it's needed - without anyone syncing between systems.

Part of a bigger story

Client since 2013

Messe Frankfurt × pripares: From proof of concept to business-critical platform

A partnership since 2013. Several load-bearing systems. Over a million accounts. The MPM is one of them.

Learn more

Many stakeholders. Many channels. Lots of manual work.

We get that in order.

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